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Online dating site algorithms

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Every day, millions of single adults, worldwide, visit an online dating site. Many are lucky, finding life-long love or at least some exciting escapades. Others are not so lucky. The industry—eHarmony, Match, OkCupid, and a thousand other online dating sites—wants singles and the general public to believe that seeking a partner through their site is not just an alternative way to traditional venues for finding a partner, but a superior way. Is it?
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The Scientific Flaws of Online Dating Sites

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The Scientific Flaws of Online Dating Sites - Scientific American

You may have seen the Parks and Recreation episode where Tom Haverford makes 26 different online dating profiles to increase his odds of matching with every woman possible after his nerd profile matched with his boss Leslie. You may also have watched someone swipe right on every single Tinder option until they run out of every candidate within miles or make joke profiles just for a laugh. Preventing these types of misuse and play is a big job for online dating companies. Identifying problems and deciding how to fix them is crucial for users looking for love, but now it's good for business, too.
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What You Need to Know About Online Dating Algorithms

How do they decide who matches up with who? Sometimes, the process is very simple. Each profile has a list of attributes or interests that members check off. Some sites, like match. Each matching attribute is assigned a different weight depending on how important it is to the user.
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It meant a lot of late nights as he ran complex calculations through a powerful supercomputer in the early hours of the morning, when computing time was cheap. While his work hummed away, he whiled away time on online dating sites, but he didn't have a lot of luck — until one night, when he noted a connection between the two activities. One of his favourite sites, OkCupid , sorted people into matches using the answers to thousands of questions posed by other users on the site.
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